Monday, December 3, 2012

High - Lo with Inés

Inés de la Fressange.      
           "One must not have prejudices about la mode," Inés de la Fressange declares in her opening statement as she launches into her latest project, a brilliant marketing association with the very mainstream catalog company La Redoute.

Shirt dress 99 Euros, sandals, 36.99 Euros from La Redoute.
          La Redoute's fat catalogs span the vast spectrum between the exceedingly dowdy -- there is a market for everything, let's not forget -- to the extremely trendy. The company was in the vanguard of affordable retail enterprises which saw the value in convincing even haute couture designers that a tiny capsule collection within its pages would prove profitable for all concerned.

Marinière, 24.99 Euros, trousers, 19.99 Euros and espadrilles, 39.99 Euros from La Redoute.
          With Inés the tactic is different. She will offer fashion advice -- and who doesn't want tips from Inés (?) --  and from within the spring/summer 2013 catalog she will choose 40 of her favorite items from the fashion and decoration pages.

Classic white shirts, 39.99 Euros from La Redoute.
          The catalog will be available on December 15, at which point I'll tell you more, but for the moment let's take a look at the preview from the "Lookbook" teaser.

           Of course everything becomes more appealing when it's on the right model n'est-ce pas? That's when price is no object.

22 comments:

Pam @ over50feeling40 said...

Since I am a great fan of all things Ines...she is the perfect spokesperson to get my attention..thanks for keeping us informed!

Mademoiselle Poirot said...

I had given up on La Redoute for a while - might be time to re-visit! xo

Duchesse said...

Who doesn't want tips from Ines? Me.

Ines embodies the garconne look, which is adorable on a small-busted, thin woman. (In her book she says she and her friends are size 2, never above size 4.) She essentially enjoins women to look like her, which only works if you have her attributes.

You can adopt some of her advice, such as buying the classic pea coat, straight-leg jeans, moto jacket, navy cashmere v-neck etc. but have you not heard it before? She also lobbies for the best quality, which makes this association surprising... but profitable.

French Girl in Seattle said...

An interesting marketing move for Ines de la Fressange... One might expect this more from other models who, here in the US, have signed deals with chains like KMart or Target in the past. Ines is interestin g: she seems both high maintenance - and thus appeals to the elite - and very laid back, which makes her relatable. Maybe that is why this will prove a successful endeavor for her. Veronique (French Girl in Seattle)

Une Femme said...

Ines could make a flour sack look good. Still, I love her mariniére look here...

Kathy said...

Agree with Duchesse.

Alice Olive said...

I also agree with Duchesse. I do not have Ines' body shape. However, I still obsessively flick through her book, months after having purchased it. She does advocate mixing high and low, but generally advises on, as Duchesse points out, investing in the best quality for key pieces.

I cannot look away when it comes to Ines. I just can't.

Feechen said...

I am also a great fan of Inès and her style. And I love her wearing flats on almost every picture! I wonder if the collection will be available in Germany... perhaps online?

That's Not My Age said...

Agree with Une Femme - Ines looks good in anything, even La Redoute!

BigLittleWolf said...

She always looks stunning. Yes, the right model works wonders!

mette said...

So true, on the right model, anything might look appealing.
I have nothing against Ines, have no idea about La Redoute.

Tish Jett said...

I do love the Ines look, but one must agree with Duchesse. She's not exactly speaking to all of womankind.

sharon santoni at my french country home said...

What I love about the fashion shots of Ines is that she always looks as if she's having such a great time!

Sharon
xx

Anonymous said...

I love women that march to their own beat. She embodies that ideal for me.
Karen

Elizabeth@ Pine Cones and Acorns said...

I love her! And frankly she could make the dowdy look great.

Have a great week!

Anonymous said...

Well, how could we not love looking at Inez? She's well into her 50's and while I love the outer layer I look much, much more at her joy of
life. She seems so joyful. Beautiful (yes at a very small size) but her gift is sending out a message of joy.
I can't presume to know if La Redoute is the right vehicle for
spreading this vibe.
While I can't look like her I can aspire to feel like her, joy, I guess.

hostess of the humble bungalow said...

Seriously she has such verve and style...
a paper bag would look elegant on her!

Amelia said...

Asides from her style and model perfect figure, Ines comes off as very classy, smart and likeable. I have no doubt the partnership between her and La Redoute will be profitable on both sides.

Anonymous said...

I have recently found this blog and am really enjoying it. Ines does advocate a mix of high and low designers in her book and in her little films for Roger Vivier shows that she looks for clothes in all kinds of places ! I really like the look of the shirt dress above and will definitely be checking out the catalogue.

Catherine Robinson said...

My favourite style icon...Ines...I'll be picking up my catalogue, Tish ;-)
Catherine
xx

Chicatanyage said...

Love the navy dress, just my style and difficult to find. I will definitely buy the catalogue when I go to France for Christmas. Thanks

Sue - Over 60 and Over Here! said...

I used to buy clothes from La Redoute years ago, when I lived in the UK, and agree that they cover lots of different styles, some of which are surprisingly dowdy. I always assumed that all Frenchwomen were stylish! I will be interested in seeing what styles Ines is wearing as she always looks amazing and may very well be tempted to order from them again.

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