Monday, September 27, 2010

Here Comes A Rant. . .

























Brace yourself, I'm about to have "a moment."

I don't know, maybe it's me, but before I reconcile myself to that dreary possibility, let me pose these questions:   Have I lost my legendary sense of humor? Have I misplaced my cool factor? Have I fallen off the cutting edge? Is this offensive? For whom is this ad conceived? And why?

Translation: "Don't age too fast." (I ask you, who in the world wants to "age too fast?")

Huge posters of this prefabricated woman -- 18-year-old body, 80+year-old face -- are all over Paris. Does this make customers of any age wish to rush into the Virgin mega-store to buy the latest DVDs, CDs, etc.? 

Let's put it this way, I'm taking my business to the FNAC which sells exactly the same products.

Did You Know This?

























The other day, while in Printemps I decided to replace my Shu Uemura eyelash curler -- as I've mentioned on many occasions, the best of its kind in the whole, wide world. My opinion, but I'm not alone.

The saleswomen, convinced as always that I am an American tourist because of my accent, asked me how many I wanted. I said one would be perfect. 

"We always ask," one of them said, "because they are no longer sold in the United States and we thought maybe you would like to stock-up." (That's a loose translation, but accurate.)

"Are you sure?" I challenged. "Absolument," they chimed. 

I have no way of proving this, but I find this bizarre.

Ed. Note: Just back from the airport. The time passes so fast. Feeling a little blue.

26 comments:

Wildernesschic said...

No I think that Ad is "Absolument" dreadful.
I am a huge fan of eyelash curlers though, I have not tried the shumera ones but I am a fan of a heated one used after mascara, especially if you have been a little heavy handed with it, and I also like the humble body shop version xx

metscan said...

I don´t understand the ad at all, already forgot it. I have never used an eyelash curler, have I missed something? I´m sympathizing you feeling blue. So understandable. Work, work is the best medicine now ; )!

Deja Pseu said...

No worries, the Shu Uemura eyelash curlers are readily available here. I just walked by a bucket of them at the Nordstrom cosmetics section over the weekend.

That poster IS offensive. And my sense of humor is firmly intact, merci.

I'm sorry your visit is over so quickly. Hope you had a great time!

SP said...

You were right to challenge them. Sephora sells the eyelash curler here in the states both in the stores and online. Have a nice relaxing facial to cheer up!

Cindy Swanson said...

Ugh...that ad goes against the grain of everything I believe about aging gracefully! In the words of an old SNL skit, "WHO are the ad wizards that came up with that one!?!?"

My Carolina Kitchen said...

When I see something as awful as that billboard and I'm stunned but don't quite know what to say without saying something offensive.....I say "oh my."
Sam

Duchesse said...

All ads are designed to sell by stimulating a primal need or fear- in this case, fear of aging, which is a screen for fear of death. So here's the pitch: Buying a Virgin product will keep a woman from aging before her time. And of course aging equals misery: she isn't smiling.

Disgusting.

Belle de Ville said...

Another poorly conceived, tasteless ad. I would take my business to FNAC too.

James said...

Thank you Duchess, I really did not"get it". They really seem to have overstepped the bounds of something.

Jeanne-Aelia Desparmet-Hart said...

I do not get this ad. The 80 year old face on the year old body? Do we need to fear aging of our face? or aging at all? do they have the miracle "cure" over there? They better make it clearer if they want to make a fortune based on the fear of the inevitable/irreversible. Another ad based on age discrimination. I am disgusted.
To a more important topic, I feel sad for you that the Little One is flying back. I know that feeling soooo well. Courage mon amie!

Joanna said...

I so enjoy your Blog.I live in Africa but originally from Canada. I read everyday so I can get a "Fix" of fashion, beauty and humour. (Very difficult to not lose myself here!)

I am at home now and I just noticed the Shumera curlers at Holt Renfrew. So they are avaliable in Canada also.

Thank you for your touch of elegance each day!

Joanna

andiamo! said...

Unfortunately, Shu will only be sold from Japan and on line. I am under the impression that stores will receive the remaining stock and then it will be phased out :( . Not sure of the reasoning behind this decision...

Not real wild about the ad but it did get my attention, so I guess it did it's job.

materfamilias said...

I'd be buying my music somewhere else as well! I'm very curious if this horror of ageing is extended, ad-wise, to our partners across the gender line. Are there similar ads depicting men with 80-year-old faces on 18-year-old bodies? Or are old women the most frightening -- that "old crone" figure of the Grimm Fairy Tales?

Sorry that your visit with your dear daughter is over and that it seemed to fly by so quickly -- of course, that's testament to how much fun you had together. . . .

knitpurl said...

Shu Uemura is gone as a brand listing on nordstrom.com and Sephora lists the e.c. as "not available". Boo-o-o!

Virgin's ad is really ugly.

And, my dear Tish, hope working on your project(s), hugging your puppies and YRFLIF helps. Thinking of you, xoxoxo, C.

Metropolitan Mum said...

Degoutant!!
And the sales assistant behaviour is nothing short of it either. MMxx

Semi Expat said...

You are so right - the ad. is awful and as you say, who on earth it is aimed at? Sorry you are feeling a little down - I know it so well - the visit seems to have gone by too quickly. x

BerylLeonard said...

Having been a clerk at one point in my life, I am impressed that she cared enough about you to give you that information. I doubt that an extra 10 euros of sales would make that much difference to her. Even if she had been wrong, (and here I must say I suspect she is not), she was clearly trying to be helpful.

As to the poster, Photoshop is so dangerous, you can understand why some strangers are not open to being photographed. That body is the result of so much excercise and diet, imagine how awful it must feel to see what has been done to it in Photoshop.

Sorry your daughter has left already. Thank you for your blog about being MOB. If I start the diet right now, I might be ready in five years, and you are the only person honest enough to give me the early warning!

Castles Crowns and Cottages said...

Oh we are so bombarded with this everywhere....I just want to be my best at my pace and hang the ads.....You are such an excellent writer!!! Anita

SewingLibrarian said...

I'm quite sure I read recently that Shu Uemura IS leaving the US market. It's a Japanese company, right? I'll try to find the reference. It was probably in the WSJ.

SewingLibrarian said...

Sorry for the double post, but yes, L'Oreal owns Shu Uemura and announced last March it was shutting down the subsidiary in the U.S. It is a progressive shutdown, apparently. Online sales will still be available. Here is a link. I hope this works.
Article

Rubiatonta said...

Oh, barf. That Virgin ad is just plain vile. What do you want to bet some young male ad exec signed off on this monstrosity? Then again, I don't think we lot are in Virgin's target market, so maybe they won't miss us when we vote with our cash.

chicago.girl said...

Sadly, this is true. They no longer sell ANY Shu Umuera products in America. I'm in mourning over the loss of their oil cleaner...

laparesseuse said...

This ad has been haunting my every turn this week. It's touting the Virgin radio station, so I guess the message is: you're young -- stop listening to your grandparent's music! Just wondering what Johnny Hallyday (the 67-year-old "idole des jeunes") thinks of it. And yes, materfamilias, there are also posters with men.

Sara Louise said...

That ad is dreadful!

And I can't live without my Shu Uemura either :-)

materfamilias said...

Thanks for answering my question paresseuse (and clearly you're not lazy at all, despite your name!) -- so the ads are only age-ist, not sexist. I feel so much better! ;-)

beautywoome said...

Hiya, I work in the beauty industry and can confirm that Shu Uemura is actually pulling out of bricks-and-mortar retail locations in the US but it hasn't happened just yet. However, Shu Uemura will still be available on their US e-tail site - http://www.shuuemura-usa.com/_us/_en/accessories/eyelash-curlers.aspx

And that ad is ghastly. Nothing like a big of nasty in-your-face ageism (funny how it's always directed at women) to get your day started. No doubt a council of men in suits behind it.

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