Michelle Obama was wearing one in vibrant violet when she visited the Eiffel Tower last week.
And since that day women from every corner of the earth want one on their wrists tout de suite. Naomi Campbell, Al Gore, Allison Janney, Ellen Degeneres, Portia Di Rossi, Madonna, Brook Shields, Charlize Theron, Uma Therman and Oprah, among others, have been wearing them for a while now. They probably gave a collective sigh of relief, secure in the knowledge they're on message.
Of course we're talking about the famous ToyWatch. Inspired by the Rolex Submariner except in plastic and a fraction of the the price; They're the new wrist candy. I must admit I think they're great, but imagine they get a tad tacky (as in sticky, but it was worth the alliteration. . .) under the band in the summer.
If you go to the site you can have a fun, fashion experience. By mixing and matching interchangeable faces and bands you can create your own custom designed timepiece. Really, when is the last time you could even imagine having such an amusing hands-on experience?
Clearly, a ToyWatch is not an investment like your Cartier Tank, Patek Philippe, or your Rolex, but sometimes girls just gotta have fun.
If you're seeking investment and plastic all rolled into one quadruple-your-money in the next few years accessory, may I suggest you buy Philippe Starck's chairs: Louis Ghost and La Marie.
(He too was once a neighbor. I would often see him at the épicerie or the market making everyone laugh. He is hilarious. We were chez lui one day -- can't remember why -- and a millisecond before stepping into his salon we noticed beams of light criss-crossing the space so obviously we were terrified to walk into the room for fear of setting off an alarm. It was a work of art he told us, with no electronic connection to armed guards. I'm sure it was some modern masterpiece, but what do I know?)